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terravind research

Turning Data into Direction

Yourpartnerforpharmaceuticalbenchmarking,strategyanalysis,anddeploymentdata

Share-Of-Voice Analysis

Where and how does your brand fit into the competitive landscape? Design the optimal market strategy with our best-in-class deployment data

Therapeutic Area Benchmarking Reports

Comprehensive reports targeting specific therapeutic areas to give you a complete picture of the competitive market

Brand/Therapeutic Area Monitoring

Stay ahead of market shifts in real time with alerts on brand updates and changes based on your individual needs

Custom Research

Don’t see what you’re looking for? Let us know what you need! Our experience and expertise are wide-ranging

We love solving puzzles. It’s what brought us together...

Unyielding dedication to honesty, integrity, and reliability is what kept us together. Over the course of our combined three decades of experience in pharmaceutical market research we have had the opportunity to solve a lot of puzzles across a lot of therapeutic areas and roles.

+ Integrity+ Reliability+ Dedication+ Experience
30+combined Years of Experience

Why Choose Us?

Interview Quality

Our industry experts conduct in-depth interviews with key personnel at companies being actively researched. This allows for conversations to adapt dynamically, keeping with the natural flow of conversation.
These same experts also perform post-interview analysis, allowing for immediate identification of discrepancies and real-time adjustments to uncover deeper insights. This integrated approach ensures a thorough understanding of on-the-ground realities, driving more accurate and actionable findings.

Efficient Information Presentation

We are committed to delivering research findings in a clear, concise, and actionable format. We prioritize quality over quantity, ensuring that key insights are easily accessible at a glance.
Our reports are designed to be both standalone resources and seamlessly integrated into your internal presentations, making it simple to share critical information across your organization.

Employee-owned

All team members are also company stakeholders, ensuring a vested interest in delivering you the most precise and reliable findings. Their commitment to accuracy drives a higher standard of quality and integrity in every project.

Honesty and Transparency

When it comes to competitive intelligence, not all data is created equal. For data to be truly actionable, end users must understand the level of confidence in the data being presented. We prioritize transparency by distinguishing between well supported insights from areas where evidence is limited.
Rather than present opinion as fact, we clearly identify data strengths and gaps, empowering you to make more informed, strategic decisions.

Value

We are a dedicated team of industry experts, operating with a lean structure that eliminates the traditional overhead costs often built into market research pricing. This efficient approach allows us to deliver high-quality insights at a more competitive price, providing exceptional value without compromising on depth or accuracy.

Research Methodology

Secondary Research

All research projects begin with an exhaustive use of publicly available and subscription-based background information sources to provide initial indicators of what is happening on the ground.These secondary information sources provide the initial foundation for analysis and assists in developing pertinent questions and hypotheses to guide the next, and most important, stage of our research.

Primary Research

The second phase of our research process is tapping into our extensive network of contacts across the pharmaceutical industry and holding interviews to probe our initial hypothesis.Relationship management is one of the most fundamental parts of market research and competitive intelligence. Far from being a simple scripted interview, the relationships we have developed allow for deep discussion and meaningful dialogue about topics that don’t fit our initial hypothesis.

Data Review and Consolidation:

After the initial publicly available data review and primary interviews, information is laid out for review. Close attention is paid to any data disagreements.If a data conflict is revealed and a sufficient reason for its existence is not evident, we revisit the interview phase. This involves clarifying any data mismatches with previous interviewees and conducting new interviews to ensure we correctly fit together any pieces to the puzzle that don’t quite fit.

Final Review

A thorough final review ensures the accuracy, reliability, and consistency of the data set. This is also the stage where insights and patterns are generated. Confidence notations are also appended where applicable.Our commitment to this process will give you the confidence to make real world decisions based on any data we provide.

Products and Services

What We Offer
Research Scope

We are pleased to provide a range of solutions designed to enhance your market insights and provide you a competitive edge.

Sales Representative Deployment/Share-of-Voice Analysis

To truly understand your brand’s market visibility, a clear picture of competitor footprints is essential. We can provide you with key sales representative deployment data to assist in properly scaling your brand’s presence.

Market Research Studies

Detailed market research reports focused on specific therapeutic areas, offering in-depth analysis and insights into pharmaceutical companies’ approaches to commercial operations.

Brand or Therapeutic Area Monitoring

Interested in following changes to a specific brand or therapeutic area? Let us know what you’re interested in and we will design a plan and update you about deployment and market changes in real time.

Want to get in touch? We would love to hear from you.